Hella Jongerius’ story is told by means of a love for the traditions of things, traditions of making and traditions of dissemination, but also from a highly personal love of the tried and tested. Hella Jongerius’ products make clear in a single gesture that for which many others require an entire story. This derives from the fact that she does not ‘design’ in the classic sense of the word but appropriates and annexes historical forms by personalising them through a simple procedure. All that she adds to these classical objects is a concept that is expressed unambiguously and without fuss. This can be achieved in the fabrication process or, increasingly, through the application of decoration.