Li Edelkoort was born 1950, Holand, studied Fashion and Design at Arnhem Fine Arts. She discovered her talent for sensing upcoming trends after becoming a buyer at Bijenkorf, a leading Dutch design store. Her ability to predict trends and consumers necessity brought her to Paris in 1975 where she started to be a full time independent trendsetter. Since then, she has became one of the most influent people in design and fashion industry, predicting for over 31 years, trends, necessity and all that lights peoples’ life. In 2003 she received the Netherlands’ Grand Seigneur Prize while she was also being considered one of the 25 most influent people in fashion by Time Magazine! She now runs with her team bloom magazine a bi-anual for horti-cultural view of trends in flowers, plants and gardening, view on colour amongst many others.